Freemium

Definition: A pricing model with a permanent-free tier designed to drive adoption and convert a percentage to paid.

What it is

Freemium offers a useful product for free permanently, with paid upgrades unlocking more seats, more storage, more features, or removing limits. The model works when the free product is genuinely useful (so users self-onboard) and the upgrade trigger is obvious (typically: inviting a teammate or hitting a usage cap).

Why it matters

Freemium drastically lowers customer-acquisition cost — users discover, try, and validate the product without ever talking to sales.

Layer UI in context

Layer UI is freemium: 1 user free forever with all modules; the upgrade trigger is inviting a second teammate, which moves the workspace to $12/seat.

Related terms

All-in-One Workspace

Try Layer UI

Layer UI is the all-in-one Remote Work OS — CRM, tasks, chat, docs, and AI for $12/seat/month. Free for 1 user.

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