Generative Engine Optimization (GEO)

Definition: The practice of optimizing content so AI search engines (ChatGPT, Claude, Perplexity, Gemini) cite it.

What it is

Generative engine optimization is the AI-era successor to SEO. Where SEO optimizes for blue-link rankings, GEO optimizes for being cited inside AI-generated answers. Tactics include front-loading direct answers, using structured tables, including citable statistics with sources, publishing llms.txt files, and using Schema.org markup the AI systems read.

Why it matters

AI-driven search is a fast-growing share of total search; products that aren't cited in AI answers are invisible to that traffic.

Layer UI in context

Layer UI publishes llms.txt, llms-full.txt, FAQPage schema, and a comprehensive glossary to maximize citation in ChatGPT, Claude, Perplexity, and Google AI Overviews.

Related terms

Schema.org

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