For Sales teams

A real CRM. Without the HubSpot tax.

Founder-led and small sales teams (2–10) shouldn't pay $50-100/seat for HubSpot. Layer UI gives you a real CRM, AI follow-ups, and team chat in one workspace for $12/seat.

Quick answer

Layer UI is the small-sales-team CRM: pipeline, deal management, AI-drafted follow-ups, and team chat in one workspace. $12/seat (free for 1 user) — typically 70-80% less than HubSpot Sales Hub.

Why sales teams switch to Layer UI

HubSpot costs more than the seat is worth

Sales Hub Professional is $100/seat. For a 3-person founder-led sales team, that's $3,600/year before any feature you actually use.

Follow-ups slip without AI help

Manually drafting 20 follow-ups per week is the first thing reps stop doing. Then the pipeline stalls.

Sales conversations live in Slack DMs

Reps discuss deals in DMs that the manager never sees. Coaching becomes guesswork.

What you get with Layer UI

AI drafts every follow-up

Open a deal, click 'Draft follow-up' — AI generates a personalized email from the deal context. Reps review and send.

Deal-linked team chat

Channels for each deal (or stage). Manager sees the conversation about every deal in the workspace.

Replace HubSpot for ~80% less

3-person sales team: ~$3,600/year on HubSpot vs ~$430/year on Layer UI. Same CRM functionality plus AI.

Tools Layer UI replaces for sales teams

  • HubSpot Sales Hub
  • Pipedrive
  • Apollo (email drafts)
  • Slack
  • Notion (sales playbook)

Common questions

Does Layer UI integrate with my inbox?
Yes — Gmail and Outlook two-way sync. Emails associated with deals automatically log to the CRM.
Can we run multiple pipelines?
Yes — outbound, inbound, expansion, renewals — each as a separate pipeline with its own stages.
Does Layer UI have sequences?
Layer UI's AI drafts personalised follow-ups one at a time (which converts better than bulk sequences). For true bulk-cadence sequences, integrate via webhook to your existing tool.